Edible mushroom industry changes

Do you know under the "new industry" that "new agriculture" was born, what is happening to the mushroom industry in China? Idea, capital, management ... These seemingly "tall" words have begun to integrate into the development of mushroom industry. Jump out of the original thinking of agriculture, standing on a new height to re-examine, you will see a brand new edible fungus industry. 

Change thinking to play a business "catfish effect"

Highlights Summary: 

 "New agriculture" is a major trend in China's economic development. Edible mushroom industry is also the turning point in the transformation and development, in the process, who will die? Enterprises with original mode of thinking bear the brunt. 

At the 11th China Mushroom Festival, a new enterprise newly established in March this year, Anhui Leisure Machinery Technology Co., Ltd., has attracted the attention of the industry due to its strong momentum of development. "Said to be a new company, but our team is the leader in the industry. The subsidiaries are all leading enterprises in edible fungus equipment. The purpose of the reorganization is to bring their advantages and resources together to promote the healthy development of the whole industry." Ni Wenjing, general manager of the company, is determined to integrate the industrial management concepts and thinking in the development of agriculture into the development of agriculture. 

Ni Wenjing, who grew up in rural Fuyang in Anhui Province, has a special feeling for both rural areas and peasants. This is one of the reasons he joined agriculture. Another important point is that he believes that the future development of agriculture in China is immeasurable.

China has a huge agricultural market with 600 million peasants. Although the mushroom industry belongs to a sunrise industry, the edible mushroom industry is still lagging behind the level of industrial development. This is the deepest feeling Ni Wenjing has experienced in agriculture: "This backwardness Reflected in all aspects, products, technology, ideas, management, talent, etc. In particular, the concept of many companies lack the global vision and strategic layout. 

He mentioned a key word in business development - openness. "Many companies are afraid of competition, fear of others beyond themselves, only guarding their acre three-thirds, so the result is getting smaller and smaller, more and more die, is not conducive to the entire edible fungus industry."

 Another key word is sharing. Ni Wenjing said: "It depends on the realm of business owners.Now many edible fungus big business owners are in the front line, everything to personally, this is not a professional, sophisticated business management mode.Companies want a healthy development, The boss should dare to decentralize, establish a good incentive mechanism, share benefits with employees, such as dividends, share responsibility and obligation, stimulate employee loyalty and enthusiasm.

Last year, Ma Yun once proposed "five new" at the conference on cloud habitat. According to Ni Wenjing, "new agriculture" is also a major trend in China's economic development. New farmers in new agriculture will bring about new changes and subversion in agricultural development. Similarly, the mushroom industry is also at the inflection point of transformation and development, who will die in the process? Enterprises with original mode of thinking bear the brunt.

It is precisely because of the many problems existing in the mushroom industry, it is even more necessary to have "catfish-type" enterprises that have the ability to innovate and change their thinking, and to promote the development of the entire industry.

And Ni Wenjing determined to do exactly that. Leisure goal is to make the world's best edible mushroom equipment, edible fungus automation equipment integration service providers. "In other words, the future edible fungus enterprises just take good, the rest of the things to us, until the production, we will provide full solutions so that enterprises will be more focused and focused energy." He hopes to have more like-minded companies work together, leading enterprises dare to take responsibility, play a "catfish effect" to stimulate the reform and development of this industry.

Strong world: edible mushrooms and capital marriage

Highlights Summary:

 "As more and more edible mushroom enterprises and capital marriage, blind expansion led to overproduction, oversupply, edible fungus industry 'Ice Age' is coming .In this case, mushroom industry mergers and acquisitions will be with the loss of collapse counterparts The second reshuffle has already begun.

Since 2013, the industry has entered a "shuffle" adjustment period. After three years of "two rounds" of reshuffling, some small and medium-sized enterprises in the industry have been closed down or turned into small numbers. The number of enterprises has been declining every year. As of September 2016, the number of edible mushroom factories nationwide was 590, down significantly from 788 in 2012.

Behind this, it reflects that our country's mushroom industry is rapidly shuffling the power of capital.

Since December 2010, Galaxy creatures have been listed on the GEM, in recent years, more than 10 edible fungus leading enterprises represented by Zhongxing Mushroom Industry, China Emerald and Shanghai Snowy Rong successively listed on the Main Board, , North flavor mushroom industry more than 20 companies listed on the new three board.

Edible mushroom factory is a typical heavy industry, many edible fungus business owner clear or firm future direction of development is the market. The number of edible fungi enterprises that do not have the conditions of listing on the main board has been listed on the new three boards. As a result, gave birth to at least 3.0 billion private equity funds into the mushroom industry, led at least 20 billion yuan investment in mushroom industry.

Why so many edible mushroom companies have chosen to market? "The direct benefits that the listing brings to the mushroom enterprises is to enable the enterprises to raise more funds, and then use these funds to expand the scale, research and development of products, standardize management, update equipment, and recruiting talents, and make them bigger and stronger for the enterprises Support.Capital power for edible mushroom industry strong Hengqiang, we can foresee the development of edible fungus factory driven in the next 5 years, the edible mushroom enterprises and capital marriage will be more closely. "Kyushu Securities Co., Ltd. Investment Bank Wei Wei, executive chairman of the board said.

At the same time, blind expansion of mushroom industry is also a big risk. Since last year, the major edible fungus factories have been expanding their production.

Liu Zijiang, secretary-general of China Mushroom Import and Export Chamber of Commerce, said frankly that in 2017, China's edible fungus factory will increase its output by 3 million to 4 million bottles a day, and is expected to increase output by 1,200 to 1,500 tons per day, causing overproduction and oversupply , Edible fungus industry, "Ice Age" is coming. Taking Flammulina velutipes as an example, the average selling price in 2015 was 6.2 yuan / kg to 6.3 yuan / kg. The average selling price for 2017 was 4 yuan / kg to 4.5 yuan / kg. Under such circumstances, the edible fungus industry mergers and acquisitions will be accompanied by losses and losses, the second reshuffle curtain has been kicked off.

Ebb Tide, survival of the fittest. China's mushroom industry has begun to change from quantity to quality, the development of mushroom industry needs to have scientific research thinking, technical thinking, management thinking, environmental thinking, industrial thinking and capital thinking. Loan pressure, poor management, backward technology, high costs ... For mushroom companies, any one of them may become the last straw crushed the camel.

Who will pay for lack of talent?

Highlights Summary:

  "At present, one of the major challenges facing the edible fungus industry is the low quality of qualified personnel and the shortage of qualified personnel. As a result, there is no data management and lack of standards in the management of enterprises. Based on experience, if a person is gone, the enterprise is over."

 The 21st century competition is talent competition.

 Edible mushroom industry restructuring involves technology, equipment, capital, marketing and management methods, all of these are ultimately the talent competition. The key to the success or failure of the transformation and upgrading of edible fungi in China lies in the fact that the lack of qualified personnel is an important bottleneck restricting the development of the industry. "Now a lot of edible fungus practitioners, but not many good people." This is the voice of many edible mushroom business owners.

Some companies even exclaimed "hiring hard." On the one hand because the edible mushroom enterprises to pay too low, most people are reluctant to apply for jobs, on the other hand because some employees do not understand edible fungus new technology, new skills, does not meet the business recruitment requirements, unable to apply for. With the rapid transformation and upgrading of mushroom industry, if we do not do a good job in this industry in advance of personnel restructuring, "unemployment" and "talent shortage" will likely occur at the same time. "At present, one of the major challenges facing the edible fungus industry is the low quality of qualified personnel and the shortage of qualified personnel, resulting in the lack of data management and lack of standards in business management. Based on experience, if a person is gone, the company is over." Investment Banking Committee of Kyushu Securities Co., Wan Wei, executive general manager, said that the future standardization and meticulous management are the development direction of the enterprise.

He stressed that the development of edible fungus industry in our country requires a highly specialized division of labor and cooperation, each doing his or her best, doing his best and specializing in surgery. At the same time, we must have advanced concepts, and the theoretical basis should be combined with practice. "Edible fungus industry needs loneliness to engage in research and development of people, is the so-called ingenuity, but also need to know the rules of the game people."

The good news is that at present there are quite a few far-sighted edible mushroom entrepreneurs and functional departments involved in the transformation of talents in this industry. Some edible mushroom enterprises shouted the slogan "prefer talent and other equipment, equipment and other personnel", they grasp the absorption of the introduction of outstanding new talent, on the other hand, tapping the potential to cultivate new talent.

The National Edible Fungus Industrial Technology System has also set up comprehensive pilot stations in many provinces and cities nationwide and set up post scientific experts and post experts of the national Edible Fungus Industrial Technology System. By optimizing the functional support of edible mushroom scientific and technological innovation carriers, Provide more perfect service and a series of policies and measures to attract a number of edible fungus high-level talent to join. This undoubtedly can promote the transformation of talents.

"In the future, whoever holds the talent and the capital, whoever can become the leader in edible fungus industry," said Liu Ziqiang, secretary-general of the edible mushroom branch of China Chamber of Commerce for Import and Export of Food, Livestock and Livestock.